5 ways you know the US election is over

It’s been a long slog of a campaign and many Americans – whether their favoured candidate won or lost – are just relieved it’s over. Here are 5 signs election day has been and gone.

1. No-one cares about Ohio

Once every four years, the state finds itself at the centre of the political universe, before dropping off the map. Ohio is often the butt of American jokes – seen as the embodiment of a Midwestern backwater. But as the election draws near, the world’s media descends, and commentators talk breathlessly about how “it’s all about Ohio”. 

2. Mattress ads back on television

There were more than one million campaign ad airings in this presidential campaign – almost double that in 2008 and 2004. It has been a bonanza in terms of ad revenues for TV stations, but now the adverts have returned to staple subjects like mattresses, a dog’s arthritis or erectile dysfunction. Answering the phone has become a whole lot easier for those in swing states too – if there is a call, it is probably a real person.

3. All the news is about this cliff thing

Lots of things get put on ice during election season, but this one will have to come out of the freezer soon. The “fiscal cliff” refers to a deadline of 31 December for Congress to agree on spending levels and tax rates. The Fitch ratings agency recently called it the “single biggest near-term threat to a global economic recovery”. The word “bipartisanship” is one that has come out of the deep-freeze in the last couple of days. It will be needed.

4. Celebrities go back to selling you their perfume, not their political views

Celebrity endorsements have been a staple in American politics for sometime, and this year was no exception. Barack Obama managed to muster a longer line-up, with more A-listers, but the celebrity moment of the campaign definitely goes to Clint Eastwood for his soliloquy to an empty chair at the Republican National Convention. That may well be remembered, but the B-and-C-listers will vanish back into oblivion.

5. The talk is all about 2016

In-between the fierce recriminations and soul-searching among the Republican Party, is speculation on who will run for the presidency in 2016 (Hillary Clinton versus Jeb Bush, is Politico’s prediction). This future-gazing actually begins a few days before election day, says Karlyn Bowman with the conservative think tank, American Enterprise Institute. “We’re polled out. Everyone is so exhausted, that people just want to turn to something new,” she says. Many who live and breathe politics are now – with their source of sustenance suddenly gone – feeling a little deflated, she says. But the main sentiment is a kind of collective phew: “Everyone will say a prayer – not just for Thanksgiving, but that the campaign is over.”

(Source www.bbc.com)

Recommended Articles

Skip to content